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When we talk about business or individual growth then we need to examine which platforms are really effective. The main focus of marketing is to get clients, but every business has its different target audience and different type of marketing processes.
There have so many digital marketing platform and strategy but some of them are most effective digital marketing platform.
Search engine optimization ( SEO ) is a process of optimizing your online content so that search engines allow you to show your content at the top of the page and drive traffic to your website.
SEO mainly works on keywords and tags. When we write content in our website keywords are important, because search engines like Google, Microsoft Bing, Yahoo, search your content according to keywords and rank website with its relevant keyword.
Tags are also very important to understand how the page should be treated, what it’s about and the purpose and very helpful for readers like you.
Search Engine Marketing (SEM) is the most effective process to promote and grow your business. It’s mostly paid marketing strategy. Brands work on it to appear in search engine results.
SEM helps to show your work almost any search results and placements are usually located at top and bottom of the page, and it also appear as products in a featured slider.
The main difference between SEO and SEM is : –
SEO helps to visible your brand in a organic way, where SEM do this same things by paid marketing.
Social Media Marketing (SMM) is a process to promote your brand by using social media platforms( Facebook, Instagram, Linkedin, Youtube ) to connect your target audience. It helps to get new customer and engage with existing customer.
Every Social media has its own audience and each of them has their own niche. Facebook target on young audience, Linkedin target business people, Instagram also target young audience but its a specifically image and video sharing platform.
So by help of social network you can connect your specific target audience and they can follow your upcoming activities and share your products and services to others and you can reach to a huge crowd.
PPC stands for Pay Per Click. It’s a way of internet marketing to grow your website traffic. Advertisers pay an amount when their ads are clicked every time. It’s a way of buying visits to your website.
PPC allow advertiser to bid for ad placement for a sponsored link in search engine. If someone search on some keyword that match for your business offering and your add will show there. Its is very effective digital marketing platform to get visitors.
Mobile marketing is a multi-channel digital marketing technology to reach target audiences on their smartphones, tablets and other mobile devices via websites, apps, mms, sms and so many other ways. It is so much easier to interact to them, as almost every people using smartphones in their lifestyle.
Mobile marketing depends on some basic process like SMS, MMS, Emails, link sharing, videos etc. Our lifestyle is connected with this whole world through mobiles.
So we can grab attention to our new and existing customers by email marketing, sms marketing and mms marketing.
Content is a wealth of any business. Audience only take entrance into your business if your content is connecting people. Firstly people know about your business by reading your content or listing them or get an idea by watching videographic format.
How business content target your consumer that totally depends on business strategy. But there have some basic way to offer your content.