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Business means, selling products or services and make money, but every sale depends on customers and customers come by marketing. The root of a business depends on the strategy of marketing.
There have two types of marketing Digital Marketing and Traditional Marketing. We will talk about digital marketing.
What is digital marketing?
Digital marketing is where you can reach your customer by using digital media like websites, social media, videos, online advertisements, search engines, mobile apps etc.
When you hire digital marketers, they work on brand awareness and lead generation through digital platforms, Those are both free and paid. They usually focus on different type of key performance indicator (KPI) for every channel, so that they can measure the brand performance across each one.
Why use digital marketing(DM)?
There have huge benefits and possibilities to use digital marketing.
- Track your customer and reach.
- Engage with customers at every buying stage.
- Market them with the automation process
- Use them as a referral.
- Securely business transaction with digital medium.
- Invest money as per targeted marketing strategy.
- Marketing for your business without any physical activity.
Why small business must need digital marketing for their growth and success. As we all know our society and country digitally growing very fast and mostly every people using the internet all over the world. According to Wikipedia here have a list of top 10 internet consuming countries:
So there have a huge scope to get your new and consistent customer. Some digital platform and media which captured a enormous market and you can also use them from a small pick up to high pick up.
Categories of digital marketing
There have so many category you can use as per your business requirement. Some of them are :
- Search Engine Optimisation (SEO)
- Search Engine Marketing (SEM)
- Social Media Marketing (SMM)
- Digital Advertising
- Email Marketing
- Marketing Automation
- Content Marketing