SEO Audit is an important part when its about organic traffic. when a website running, it is not possible to understand is this website SEO friendly or not. In this situation SEO Audit generates a report and show your website details.
Content we cover in this article:
SEO audit is a process to analyze how well is your web presence. It measures and detect fundamental and foundational problems that affects on the performance of organic search. Search engines like google, Bing, Yahoo they have their own logics and formula and they suggest how to optimize a website so that it can match their formula and index your website in a proper way.
When SEO experts jump to your website and audit, they focus on numerous factors and those factors are related to rank on search engine results pages or SERP and it takes lot of time. Basically we divide it into three major categories.
Now we are going to describe these three category briefly, so that you get a basic idea.
On-page SEO basically depends on your website. It optimize your meta tags, title, description, alt tag, keyword, robot file, sitemap, broken links etc. This part of auditing is totally controllable by optimizer.
Off-page SEO can’t be directly control but can influence. Its main features is Backlinks . When a link come to your website from another web sources like other websites, social media etc. that is called backlinks. SEO audit check how many outbound links, inter-connected links have in your website.
Technical SEO is a process that ensure that your website is fulfilling all technical aspects (URL structure, SSL, canonical errors, redirects, social media presence) of modern search engines to rank in SERP pages.
SEO audit is a mandatory when you are mainly focus on SEO implementation and increase organic traffic for your business. There have some reason why SEO audit is important for companies.
SEO audit help you to collect A to Z data about your website and you can have overall idea about your website performance. Each and every company should do their auditing twice a year.
In this digital world if your business and marketing totally depend on your website then it is your duty to keep your website healthy to rank on search engines. So in that case SEO Audit is the one and only option.
Website traffic depends on how you optimize your website regularly. To increase your biz traffic you need to optimize its SEO factors and Auditing. If your website’s base is not strong enough then it will effect in your digital marketing and ranking.